Apple launches special edition AirPods 5 in India

Apple has chosen to celebrate the festive season of Diwali in India by launching a special edition of its AirPods 5. This limited version features engraving inspired by rangoli, a traditional Indian art form, decorating the case with a pattern that includes a heart-eyes emoji. This design not only highlights local culture but also showcases Apple's commitment to the Indian market.

The special edition of AirPods 5 is priced at ₹17,900, approximately $187, matching the price of the regular AirPods 5 that come with a Wireless Charging Case. This move aims to attract consumers during the festive season while reinforcing Apple's position as a brand that connects with local traditions and celebrations.

## Why it matters Releasing a limited edition during a significant festival like Diwali can help Apple strengthen its presence in the competitive Indian market. Additionally, by incorporating cultural elements into its products, the company demonstrates respect and appreciation for cultural diversity, which can resonate positively with consumers.

## What we know Sales of these special edition AirPods 5 began on October 11 and will continue until November 11, 2026, depending on stock availability. Furthermore, Apple is hosting free rangoli workshops in collaboration with artist Arushi Kathuria, where participants can use Procreate on the iPad with an Apple Pencil, adding extra value to the user experience.

## What remains unclear Despite the available information, it has not been confirmed whether this special edition will be launched in other markets outside India or if there will be variations in the design for different regions. Additionally, specific locations for the workshops in the United States, Canada, Malaysia, and Singapore have not been detailed.