Apple limits iPhone Duo orders to two per customer

Apple has decided to place a limit on the purchase of its new iPhone Duo, allowing each customer in the United States to buy a maximum of two units. When attempting to purchase more than two through the website or the Apple Store app, users receive a message indicating they must adjust the quantity in their order. While some Reddit users claim this limit is new, it has not been confirmed whether it was in effect since the pre-order start on October 16.

## Why it matters This decision by Apple may be related to the high demand for the iPhone Duo, which has led to stock selling out rapidly at launch. Limiting the number of units each customer can buy could be a strategy to ensure that more people have the opportunity to acquire the device, rather than a few hoarding the available stock.

## What we know Purchase restrictions were already clearly established in other countries like China, Singapore, and Hong Kong, where the two-per-customer limit was known before sales opened. However, on the U.S. website, this limit was not mentioned until customers tried to add more than two iPhones to their cart.

## What remains unclear It is unclear whether this two-unit limit per customer was implemented from the start of pre-orders or if it was established later due to high demand. Additionally, the company has not provided details on how it plans to manage inventory in future deliveries or if this limit will remain in place over time.