Apple Potentially Behind 'HomeView' Trademark Filing

Apple may have used a shell company named Home Services LLC to file for the 'HomeView' trademark in the U.S. and other countries. This filing took place last year, around the same time another shell company, Home Operations Suite LLC, potentially linked to Apple, filed for the 'homeOS' trademark. The company is set to unveil a new smart home hub during its 'Welcome home' event on October 13.

## Why it matters The potential introduction of 'HomeView' and 'homeOS' could represent a significant step in Apple's strategy within the smart home sector. With increasing interest in smart home devices, an Apple hub could provide smoother integration with its existing products and services, enhancing user experience.

## What we know Apple has a history of using shell companies to register trademarks related to unannounced products. A recent example is the 'visionOS' trademark filed prior to the launch of Apple Vision Pro in 2023. This indicates the company is actively working on new technologies and devices that may be unveiled soon.

## What remains unclear It is still unconfirmed whether the new device will indeed be named 'HomeView' or if the operating system will be called 'homeOS'. The company has not detailed the features or functionalities of the new hub, leaving users eager for more information from the upcoming event.