Apple's CEO slams competitors' foldables as 'cheap and tacky'

The iPhone Duo is being positioned as a solution to the issues that have plagued foldable devices for nearly a decade. Set to launch next week, Apple aims to set itself apart from competitors like Samsung and Motorola, which Ternus refrained from naming directly. In a recent interview with Time, Ternus expressed his negative view of existing foldables, labeling them as 'cheap and tacky'.

## Why it matters This statement not only reflects Apple's confidence in its new product but also establishes a quality benchmark that the company expects its users to embrace. The implicit critique of competitors suggests that Apple is ready to position the iPhone Duo as a premium option in the foldable market, where others have stumbled.

## What we know The iPhone Duo will be launched next week, and Apple is emphasizing the innovations it has implemented to address the shortcomings of previous foldables. While Ternus did not specify which particular problems have been resolved, his focus on quality indicates that Apple has made significant investments in developing this device.

## What remains unclear It is still unconfirmed what specific features will set the iPhone Duo apart from its competitors. The company has not provided details on the design, display technology, or functionalities that could make this device a superior choice in the foldable smartphone market.