Apple's iPads back on sale for Prime Day, nearly pre-crisis prices

Apple has decided to temporarily lower the prices of its iPads during the Amazon Prime Day sale event. This comes after the company raised prices in June, citing "significantly higher memory costs." For instance, the iPad mini 8.3-inch (2024) is now available for $499, matching its pre-RAM crisis starting price. However, it's worth noting that in previous sales, this same model had been seen for as low as $399, indicating that current offers may not be the most competitive we've seen.

## Why it matters The temporary price reduction on iPads is good news for consumers, especially in a context where production costs have risen. This could be an opportunity for those who have been waiting to purchase an iPad without paying the higher price recently imposed by Apple.

## What we know The discounts available during Prime Day apply to several iPad models, including the iPad Air 11-inch (2026), which is priced at £669 in the UK, lower than the recent hike but still above its original price. This indicates that, despite the RAM crisis, Apple is attempting to make its products more accessible temporarily.

## What remains unclear It has not yet been confirmed whether these lower prices will hold in the future or if they are expected to rise again once the Prime Day event concludes. Additionally, the duration of the RAM crisis and its impact on Apple device pricing in the long term remains uncertain.