Apple's New CEO Prioritizes Product Design

Since taking over as CEO of Apple last month, John Ternus has declared product design a "major priority." According to Bloomberg's Mark Gurman, Ternus, who previously served as head of hardware engineering, already had experience coordinating between design and engineering, but he is now deeply involved with the industrial design and human interface teams.

Unlike his predecessor, Tim Cook, who typically visited the design studio once a month for about an hour, Ternus is committed to being present in the studio several times a week, sometimes multiple times in a single day. This dedication suggests a shift towards a more creativity-focused and innovative product development approach.

Ternus's background in engineering, as opposed to Cook's expertise in supply chain management, could mean he is more willing to take risks and experiment with product design, potentially leading to significant innovations in Apple's future offerings.