Apple to grow iPhone shipments despite market decline

A recent report by GF Securities, authored by Jeff Pu and Henry Huang, highlights that Apple will become the only major smartphone manufacturer to experience growth in shipments by 2026. This growth comes in a context where the global smartphone market is expected to shrink by more than 14%. This underscores Apple's resilience in a challenging competitive environment.

## Why it matters Apple's projected growth is significant as it indicates a potential consolidation of its market position against competitors. While other manufacturers struggle to maintain their sales figures, the fact that Apple is on an upward trajectory may reflect customer loyalty and the effectiveness of its innovation strategy.

## What we know Despite this projected growth, the report also mentions that the iPhone 18 Pro and iPhone Duo will face challenges. While these issues have not been detailed, they could relate to competition, market saturation, or even consumer perception regarding the new features of these models.

## What remains unclear It has not been specified what type of obstacles Apple will face regarding these new models, nor how they might affect its growth. Additionally, there are no details on the strategies the company might implement to mitigate these challenges.