Giorgia Meloni registers her voice as a trademark against deepfakes

Giorgia Meloni, the Prime Minister of Italy, has taken an innovative step to protect her voice from deepfakes by applying for its registration as a trademark. The four-second recording, where she repeats "Io sono Giorgia Meloni", has been submitted to the European Union Intellectual Property Office (EUIPO). This action seeks to ensure that her voice is legally recognized as a personal asset, which could be crucial at a time when misinformation and manipulated content are on the rise.

## Why it matters Protecting Meloni's voice could set a legal precedent that influences how intellectual property rights are handled in the context of artificial intelligence technologies. In a world where deepfakes can create false content that deceives the public, this registration might be a step toward defending authenticity and truth in political communication.

## What we know Meloni's application is currently in process and must still be approved by the EUIPO. If her voice is recognized as a trademark, it would be protected across all EU member states, allowing her to legally act against any unauthorized use of her voice in digital media.

## What remains unclear Despite the application, it is not guaranteed that the EUIPO will grant the registration. Furthermore, the challenge lies in how intellectual property laws will be applied in an environment where deepfakes are becoming increasingly sophisticated. Meloni's ability to protect her voice may depend on the evolution of legislation in this field.