Google updates privacy policy for personalized ads use

Google has made an update to its privacy policy that permits the use of information shared through its Personal Intelligence service to personalize ads. While content from Gmail, Google Drive, and Google Photos is not used for targeted ads by default, linking these services to eligible apps could change that, implying a potential intrusion into user privacy.

Users have the option to disconnect connected apps or disable personalized recommendations. However, it's important to note that previously saved data may remain in Search Services History, which could lead to unwanted use of information. This update comes at a time when Google is pushing its Personal Intelligence service to make its AI tools more effective and useful.

Through its Gemini technology and Google Search, the company aims to provide more relevant and personalized answers by utilizing information from connected apps like Gmail and Google Photos. However, this approach raises a dilemma regarding privacy, as users must weigh the benefits of a more tailored search experience against the potential exposure of their personal data.

The change in Google’s privacy policy not only impacts advertising but also highlights the company's growing focus on artificial intelligence and its interconnection with user data. This may appeal to some users seeking more accurate responses but also generates concerns about how their personal information will be managed and used.

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