High demand for iPhone Duo limits in-store availability

The launch of the iPhone Duo, Apple's new foldable device, has generated significant anticipation, resulting in shipping delays worldwide. The first units of this model are set to ship on October 23, but availability in physical stores may be very limited, according to Apple employees.

In light of this situation, Apple has begun advising its staff that customers without a preorder should avoid heading to stores in hopes of purchasing an iPhone Duo on its launch day. This advice stems from the increasing demand that has caused shipping dates to be pushed to January of next year for many buyers.

Why it matters

The scarcity of units in physical stores could impact many users who prefer to see and try the device before purchasing. Furthermore, this situation highlights the initial success of the iPhone Duo and Apple's strategy to capture attention in the foldable smartphone market.

What we know

Preorders for the iPhone Duo will begin shipping on October 23, but units in stores will be scarce. Apple has confirmed that availability will be limited and has advised customers not to head to stores without a preorder.

What is still unclear

It has not yet been confirmed how many units will be available in stores on launch day, nor if Apple has plans to ramp up production to meet demand. It is also unknown how this will affect users who were hoping to acquire the device immediately.