iPhone Duo sells out in 180 seconds: a historic moment for Apple

The launch of the iPhone Duo has created a significant stir in the tech market, with reservations running out in a record time of just 180 seconds. Users attempting to purchase the device found that, while completing their transactions, the stock was rapidly depleting. This situation has left many unable to pick up their new devices at Apple Stores, leading to shipping times that are already extending to January 25.

Why it matters

This sales phenomenon highlights not only the popularity of the new model but also the anticipation surrounding the first foldable iPhone in history. The stock scarcity, which was anticipated due to the complexities of its manufacturing, underscores Apple's ability to create an almost insatiable desire among consumers, which could influence production strategies for future devices.

What we know

Rumors about limited stock for the iPhone Duo had intensified in the months leading up to its launch, and users were already warned that availability would be tight. This device not only represents an evolution in the iPhone lineup but also marks a milestone in the brand's history, akin to the launches of the original iPhone and the iPhone X.

What is still unclear

It has not yet been confirmed how many units were produced for the initial launch or what strategies Apple will implement to meet future demand. It also remains to be seen how this high demand will impact user experience in terms of wait times and availability.