Mac Shipments Decline, But Apple Gains Market Share

In the third quarter of 2026, Apple's Mac shipments dropped by 11.3%, totaling approximately 5.9 million units compared to 6.7 million during the same period last year. This decline comes amid a significant global decrease in PC shipments, which fell by 20.1%, according to preliminary estimates from IDC.

Despite the reduction in shipments, Apple saw an increase in its market share, rising from 8.5% in Q3 2025 to 9.5% in Q3 2026. This indicates that while Mac sales have decreased, the company has managed to capture a larger proportion of the market in an increasingly challenging environment.

## Why it matters This increase in market share despite falling shipments highlights Apple's resilience in a shrinking market. The company retains its position as the fourth-largest PC vendor, suggesting that its user base remains loyal even during tough times for the industry.

## What we know It has been confirmed that Lenovo leads the market with 14.9 million shipments, followed by HP and Dell. The decline in Mac shipments reflects a broader trend in the PC industry, which has seen a drop in demand.

## What is still unclear The specific reasons behind the drop in Mac shipments have not been detailed, nor has Apple provided insights on how it plans to address this situation in the future. The company has yet to announce any new models or strategies that could impact its shipments in the upcoming quarter.