New cars share your data with third-party companies

A recent study conducted by Northeastern University and Consumer Reports has highlighted a troubling reality: many new cars are collecting user data to enable advertisers to build detailed profiles. This practice has become common in the automotive industry, where connectivity and artificial intelligence play a key role in user experience.

Automakers are collecting data to enhance the personalization of advertising. However, the fact that this information is shared with third parties raises serious concerns about consumer privacy. Users, who often assume their information is protected, may be surprised to learn that their habits and preferences are being analyzed by companies outside the automotive industry.

## Why it matters This situation is relevant not only because of the impact on privacy but also due to the lack of transparency regarding how this data is used and shared. As vehicles become more connected, it is crucial for consumers to be aware of the information they are relinquishing and the implications this has for their daily lives.

## What we know The study has confirmed that a significant number of new cars are involved in the collection and sharing of data with advertisers. However, the specific methods used by manufacturers to collect this information and the exact data being shared have not been detailed.

## What is still unclear Many questions remain unanswered, such as the extent of this practice in the global market and how consumers can protect their personal information. The automotive industry will need to address these concerns to maintain consumer trust.