Only 2% of consumers are buying into AI

This week, the White House brought together significant tech CEOs, including Mark Zuckerberg, Jeff Bezos, and Elon Musk, to sign an AI safety pledge. This event, attended by President Donald Trump, highlighted the importance of establishing ethical guidelines in AI development, which has been rebranded as "super intelligence."

The pledge signed by these industry leaders aims to address concerns about safety and ethics in the use of artificial intelligence. Despite these efforts, a surprising 2% of consumers have shown willingness to purchase AI-related products, raising questions about public acceptance and understanding of these emerging technologies.

## Why it matters The low adoption of artificial intelligence by consumers reflects a disconnect between technological innovations and market expectations. This phenomenon could influence future investments and developments within the sector, as well as how companies present their AI products to the public.

## What we know It has been confirmed that tech leaders are committed to the safety of artificial intelligence and have signed a pact considered morally binding. Additionally, the renaming of AI to "super intelligence" suggests an attempt to make this technology more appealing and understandable to consumers.

## What is still unclear It is not yet clear how companies like Meta and OpenAI plan to implement changes in their products to attract more consumers. It is also uncertain whether this rebranding and safety commitment will have a significant impact on public perception of artificial intelligence.