TCL launches 'Designer' Google TVs similar to Samsung's The Frame

TCL has unveiled an innovative series of televisions called the 'Designer Series', running on Google TV. These new models stand out with their flush mount design and matte display, allowing the TV to blend into home decor, almost like a piece of art.

This design approach is reminiscent of Samsung's popular 'The Frame' line, which also aims to transform the perception of televisions in homes, making them less intrusive and more aesthetically pleasing. With a starting price of $899, TCL aims to attract users looking for not just functionality but also decorative appeal in their spaces.

## Why it matters The arrival of TCL's 'Designer Series' marks a growing trend in the TV industry where design and aesthetics are as crucial as picture quality. This could change how consumers choose their devices, prioritizing visual appeal over just technical specifications.

Moreover, the incorporation of Google TV in these models means users will have access to a vast range of apps and streaming services, enhancing their attractiveness.

## What we know The 'Designer Series' TVs from TCL are designed to deliver a unique visual experience, with a finish that minimizes reflections and adapts to various decor styles. The series will launch with several size options, although specific details about these variants have not yet been announced.

## What remains unclear It has yet to be confirmed whether TCL plans to release additional models or if there will be exclusive features in certain sizes. Details about availability in different markets or warranty duration have also not been provided, which is essential for consumers considering this investment.