The impact of iPhone Duo on Samsung's sales

Apple announced its first foldable device, the iPhone Duo, on September 9, starting at $2000. This launch marks a significant milestone in the foldable phone market, which has been seen as a curious and unconventional niche until now.

## Why it matters Apple's entry into the foldable device market has changed the perception of this category, making it more mainstream. This, in turn, has benefited other manufacturers like Samsung, who have seen a spike in sales of their foldable devices.

## What we know In the same week as the iPhone Duo announcement, sales of the Galaxy Z Fold 8 in South Korea increased by 10%. This sales growth indicates that Apple’s competition not only validates the foldable device category but may also encourage more users to consider this technology.

## What remains unclear It has yet to be revealed how other Samsung models' sales have been affected or if this trend will continue. The long-term market reaction to the iPhone Duo and its impact on competition remains a key aspect to watch.