ChatGPT introduces virtual try-on feature for clothing

ChatGPT has added a new functionality that allows users to virtually try on clothes using a selfie or a full-body photo. This feature, powered by ChatGPT Images 2.5, enables users not only to see how garments would look on them but also to upload clothing links and outfit photos to receive similar product recommendations that can also be tried on virtually.

## Why it matters This update marks a significant advancement in the online shopping experience, allowing users to make more informed and personalized decisions when choosing clothing. The ability to visualize how different garments would look could reduce return rates and enhance customer satisfaction.

## What we know OpenAI had previously introduced basic shopping features in April of last year, but with this new addition, it appears they are taking the integration of more advanced shopping capabilities seriously. While ChatGPT's recommendations have not always been completely reliable, the company continues to work on improving this area.

## What remains unclear Despite these enhancements, concerns persist regarding the reliability of ChatGPT's recommendations, with recent reports mentioning the emergence of fraudulent stores. It has not yet been confirmed how OpenAI plans to address these security and trust issues in its shopping recommendations.