DoorDash introduces AI food ordering via Apple Messages

DoorDash has announced a new feature that allows iOS users in the U.S. to place food orders via the Apple Messages app. Interested customers can join a waitlist to try out this AI assistant, which links the conversation to their DoorDash account using their phone number. This assistant not only streamlines the ordering process but also suggests options based on previous purchases and user preferences.

The incorporation of this technology marks a significant advancement in how we interact with food delivery services. Through the chat, users can view images of available dishes and even send a picture of their fridge to receive recipe ideas or suggestions for missing ingredients. This personalized approach can make the ordering experience more intuitive and enjoyable.

## Why it matters The integration of artificial intelligence into messaging platforms like iMessage opens up new possibilities for consumer-service interactions. This not only enhances user convenience but could also change the dynamics of the food delivery sector, making it more accessible and faster.

## What we know The feature builds on a previous capability called Ask DoorDash, which launched in the DoorDash app in June. The messaging assistant is currently in a pilot phase for a select group of U.S. users, and customers are advised to check their orders before finalizing the purchase, as the AI assistant may make mistakes.

## What remains unclear It has not yet been confirmed when the service will be available to all iOS users in the U.S. or if there are plans to expand this functionality to other platforms or regions in the future.