EU iPhone and iPad Users Could Face Months-Long Wait for Siri AI

The anticipated Siri AI upgrade for iPhone and iPad users in the European Union could experience significant delays, according to Bloomberg's Mark Gurman. In his Power On newsletter, Gurman suggests that the best-case scenario would see a wait of around five months, but European users might have to wait even longer. This situation is complicated by Apple's need to comply with the stringent digital regulations imposed by the EU.

## Why it matters This delay is crucial for Apple users in the EU, who are frustrated by the lack of access to the latest Siri features. The situation highlights a broader challenge that Apple faces in adapting its technology to a regulatory framework that aims to protect consumers and promote competition in the digital market.

## What we know Currently, Siri AI is not available for iPhone and iPad users in the EU, although they can access it on their Macs. This has led many to question the fairness of feature availability across different devices and regions.

## What remains unclear It has not been confirmed whether Apple's strategy of withholding the upgrade is intended to pressure the European Commission into changing its approach. Additionally, there is no clarity on how this delay will affect consumer perception of the Apple brand among European users.