Google may use your Gmail and Photos data for ads

Google has recently updated its privacy policy, which could mean that users will start seeing personalized ads based on their personal information. This update, spotted by Android Authority, introduces an exception to the company's previous promise not to use data from Google Drive, Gmail, or Google Photos for personalized advertising.

The new policy, effective from October 16, states that Google may use this data if users choose to make it available to other Google services that support personalized ads. This means that if users have connected their Gmail, Google Photos, or Google Drive to AI features or search tools, their data could be used to enhance the personalization of the ads they see.

## Why it matters This change in Google's privacy policy is significant because it represents a shift in how the company handles users' personal information. Users who value their privacy will need to be mindful of how their data is used and consider the implications of activating AI features that could compromise their private information.

## What we know So far, the update to the privacy policy has been confirmed and is in effect. Google users should be aware that by enabling personalized AI features, their Gmail and Google Photos data could be used for advertising.

## What is still unclear It is still unclear how many users will activate these AI features and how this will affect the overall advertising experience across Google's services. Additionally, the company has not detailed how data privacy will be managed in this new context.