Trump's SI announcement triggers domain rush in Slovenia

The announcement by President Donald Trump at the UN General Assembly, proposing to rename artificial intelligence as 'superintelligence', has sparked an intense rush to register '.si' domains, the country code for Slovenia. In September 2026, 46,066 new domains were registered, a significant increase from 3,515 in August, reflecting a growing interest from global users.

This sudden surge in registrations has accelerated to over 12,600 domains per day, as registrants seek to secure key names related to the new term. This phenomenon not only highlights the relevance of Trump's speech but also illustrates how political discourse can influence the digital marketplace.

Why it matters

Trump's decision to change the terminology to 'superintelligence' may significantly impact public perception of artificial intelligence, which is critical at a time when technology is rapidly advancing. The domain rush indicates how trending terms can affect buying behavior in the digital world.

What we know

It has been confirmed that the registration of .si domains has experienced explosive growth, driven by Trump's declaration. The registrar has been absorbing this unprecedented demand, showcasing global interest in the term 'superintelligence'.

What's still unclear

It remains unconfirmed whether this terminology change will have lasting effects on the tech industry or if it is just a passing phenomenon. It is also unknown if other political or tech figures will adopt this new term in the narrative surrounding artificial intelligence.