WhatsApp introduces guest calling to rival Zoom and Meet

WhatsApp has launched a new feature that enables users to invite others to join group or one-on-one calls, even if they do not have an account on the platform. This update represents a significant shift in how the app handles calls, expanding its functionality and competitiveness in the video call market.

The ability to invite non-account holders could be a game-changer for WhatsApp, as many video conferencing applications like Zoom and Google Meet require participants to have accounts to join meetings. This could attract more users to the platform, removing a barrier to entry.

## Why it matters This feature is particularly relevant at a time when virtual communication has become essential. The competition among video call applications is fierce, and WhatsApp seeks to solidify its position by offering a more accessible and flexible experience for users. Allowing non-users to join could facilitate family, work, or social gatherings without complications.

## What we know So far, WhatsApp has not detailed how the invitation process will work, but it is expected to be straightforward, possibly via links or QR codes. The implementation of this feature is a step towards diversifying WhatsApp's capabilities beyond text messaging and traditional calls.

## What remains unclear It has not yet been confirmed if there will be limitations on call duration or the number of guests that can be added. Details regarding the security measures that will be implemented to protect user privacy during these calls have also not been provided.