YouTube tests new AI search feature that could hurt creators

YouTube has begun rolling out a limited test in the US for a new search feature called "Ask YouTube." This feature uses artificial intelligence to display conversational summaries directly in desktop search results, especially for open-ended and how-to queries. Users will be able to see text advice alongside key moments from relevant videos, allowing them to ask follow-up questions or skip to standard video results.

## Why it matters This shift could turn YouTube into an interactive answer engine, similar to what Google has done with its platform. However, there are significant concerns for content creators, as users may get satisfactory answers without viewing full videos, potentially limiting their traffic and monetization opportunities.

## What we know The "Ask YouTube" feature is being tested in desktop search and could provide a more dynamic experience for users, facilitating quicker access to relevant information. Additionally, this technology integration reflects Google's trend of incorporating artificial intelligence across its services.

## What remains unclear It is still uncertain how this new feature will impact video visibility and whether YouTube will make changes to its monetization model to adapt to this new content consumption format. The effects on creators will also depend on user acceptance of this new search approach.